商务合作
商务合作是指一切商务活动中与人，与公司合作而产生的商务活动。以营利性与商业性的合作为商业合作。
从事商务合作的企业或者人必须有一定的资格，合作双方必须签订正式的合作意向，或者签订合同，必须为此次商务合作做好充分的准备，并为此负法律责任。
商务合作加强企业间的信息交流，促进企业飞速发展。
合作拓展的工作方向
从大的方向来讲，社会行业分为制造业，零售业，服务业，农业。从互联网领域来讲又分为传统互联网和移动互联网，细分下去还有门户，搜索引擎，网络服务，网游，视频网站，电商，互联网基础服务，远程教育等。在行业认识上其实很多新人都有个误区，认为过度包装能够增强自信，提高达成合作的可能。事实上无论行业大小都有自己的优势和价值，无需妄自菲薄，也没必要自我吹嘘。
熟悉自身产品和服务
很多时候工作经验是否丰富和行业知识是否专业，首先是体现于对自身公司的了解上。俗话说知己知彼百战百胜，如果连自己公司的历史，市场、客户、产品都不了解，更谈不上了解竞争对手与同业同行。
了解合作模式和市场
每家公司的BD具体工作和合作上都有其特殊之处。但是BD工作与其他岗位工作最大的不同就在于合作的灵活性。要能够针对不同合作对象的找到最契合的合作点和制定出可行的合作方案。那如何判断什么样的合作模式是可行的，前面已经说过首先需要对自身和行业非常了解，其次就是对世面上各种合作方式有充分的了解。比如互联网常见的合作有CPC,CPS,CPA，异业合作，内容合作等。
挖掘可行的合作模式
探索合适自己企业的合作模式对很多BD人员来说都是个难题，尤其是一些新项目或者新公司。但是大家要相信BD这项工作绝对不是前无古人后无来者的一项事业。所以多了解一下公司之前的合作情况，模式，对象和过程。同时搜集同业公司的合作案例，多多拜访同业已经合作的企业和机构。合作模式的探索，往往是在不断的被否定中，才能够找到一个最佳方案。
物色合作意向客户名单
事实上了解了自己的公司的业务情况，知道同业合作的现状。基本上就已经能够圈定出合作客户的范围和名单。
对接合作负责人
很多时候我们都困惑于陌生拜访与关系拓展，其实在这点上大可不必有所顾虑。无论是通过关系介绍或、电话拜访、网络信息搜集，都能够快速的找到相关公司的联络方式。但是有一点是关键，就是锁定合作负责人。所谓不在其位不谋其政，找到合作的直接负责人，才能够有效沟通和推进。很多合作的症结也在于此，因为对合作方企业的内部职能分工不了解，对联络人的工作职责不了解，所以合作推进异常艰难。
好的提案与良好沟通
一个优秀的BD一定具备良好的沟通能力与提案能力。沟通的关键是正确提问、充分理解，迅速判断。在合作之前我们需要通过沟通来判断合作的可行性，在合作洽谈中我们要通过沟通来了解双方需求如何对接，在合作进行中要通过沟通来了解合作的进展和消除障碍。合作方案的关键首先是口头提案能力，一个合作能否用一两句话清晰表述出来。这一点无论是对于双方合作的迅速达成，还是方案在内部的呈报审批都往往能够起到关键作用。而第二步就是合作方案的撰写，方案撰写又包括文字方案撰写，PPT制作，合作合同撰写几个方面。
实施与跟进
最后就是合作的实施与跟进，这点往往是很多BD人员升职进阶的瓶颈之所在。任何一项合作只有在为企业带来明显收益后才能够称之为成功的合作。如果只是签约合作，但是没有效果，最后还是不能够体现BD工作的真正价值。所以如何保障方案能够顺利实施，这就需要对企业工作流程，业务分工十分熟悉。同时有足够的内部沟通和协调能力来做保障。
Business Cooperation
Business cooperation refers to all business activities that arise from cooperation with people and companies in all business activities. Take profit-making and commercial cooperation as commercial cooperation.
Business cooperation qualification
Enterprises or persons engaged in business cooperation must have certain qualifications. Both parties must sign a formal cooperation intention or sign a contract. They must be fully prepared for the business cooperation and bear legal responsibility for this.
Significance of business cooperation
Business cooperation strengthens information exchanges between enterprises and promotes rapid development of enterprises.
Business cooperation function
The direction of cooperation and expansion
From a general perspective, social industries are divided into manufacturing, retail, service, and agriculture. From the Internet field, it is divided into traditional Internet and mobile Internet, and furthermore, there are portals, search engines, network services, online games, video sites, e-commerce, basic Internet services, and distance education. In fact, many newcomers in the industry have a misunderstanding, thinking that excessive packaging can enhance self-confidence and increase the possibility of cooperation. In fact, regardless of the size of the industry, it has its own advantages and value. There is no need to belittle oneself, and there is no need to brag about it.
Familiar with own products and services
In many cases, whether the work experience is rich and the industry knowledge is professional, first of all is reflected in the understanding of the company. As the saying goes, if you know yourself, know your opponent, you will win every battle. If you don’t even understand your company’s history, market, customers, and products, let alone understand your competitors and peers in the industry.
Understand cooperation model and market
Each companys BD specific work and cooperation has its own special features. But the biggest difference between BD jobs and other jobs is the flexibility of cooperation. It is necessary to be able to find the most suitable cooperation points and formulate feasible cooperation plans for different cooperation partners. How to judge what kind of cooperation mode is feasible, as mentioned above, first of all, you need to have a good understanding of yourself and the industry, and secondly, you need to have a full understanding of the various ways of cooperation in the world. For example, common cooperation on the Internet includes CPC, CPS, CPA, cross-industry cooperation, and content cooperation.
Explore feasible cooperation models
Exploring a suitable cooperation model for your own company is a difficult problem for many BD employees, especially for some new projects or new companies. But everyone must believe that this work of BD is definitely not a career that has never been seen before. So learn more about the companys previous cooperation situation, model, object and process. At the same time, collect cooperation cases of companies in the same industry, and visit more companies and institutions that have already cooperated with the industry. The exploration of the cooperation model is often in the process of constant denial before finding the best solution.
Look for a list of prospective customers for cooperation
In fact, I understand the business situation of my company and the status quo of inter-industry cooperation. Basically, it has been able to delineate the scope and list of cooperative customers.
Person in charge of docking cooperation
Many times we are confused about unfamiliar visits and relationship expansion. In fact, there is no need to worry about this. Whether it is through relationship introduction, telephone visits, or network information collection, you can quickly find the contact information of related companies. But one thing is the key, which is to lock the person in charge of cooperation. The so-called not being in the right position and not seeking politics, and finding the person who is directly responsible for the cooperation, can effectively communicate and advance. The crux of many cooperations lies in this, because they do not understand the internal division of labor of the partner company and do not understand the work responsibilities of the contact person, so it is extremely difficult to promote cooperation.
Good proposal and good communication
An excellent BD must have good communication skills and proposal skills. The key to communication is to ask questions correctly, fully understand, and judge quickly. Before cooperation, we need to judge the feasibility of cooperation through communication. In cooperation negotiations, we must communicate to understand how the needs of both parties are connected. During the cooperation, we must communicate to understand the progress of cooperation and eliminate obstacles. The key to the cooperation plan is the ability to make oral proposals, whether a cooperation can be clearly expressed in one or two sentences. This can often play a key role in the rapid achievement of cooperation between the two parties and the internal submission and approval of the plan. The second step is the writing of the cooperation plan, which includes the writing of the text plan, PPT production, and the writing of the cooperation contract.
Implementation and follow-up
The last is the implementation and follow-up of cooperation, which is often the bottleneck for many BD personnels promotion. Any cooperation can only be called a successful cooperation after it has brought obvious benefits to the enterprise. If it is just a contract for cooperation, but no effect, it will not be able to reflect the true value of BDs work in the end. Therefore, how to ensure the smooth implementation of the plan requires a good understanding of the companys work flow and division of labor. At the same time, there are sufficient internal communication and coordination capabilities to ensure.
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